About Us

BridgeWorks, Inc., the creators of BikeShop Full Throttle, was founded in 2002 in Silicon Valley California by Ms. Cheri Haganey.

Cheri has been a forensic accountant and entrepreneur for over 15 years, in business administration for over 25 years, certified in multiple Intuit products at a ProAdvisor status and is the Northern California representative for QuickBooks Point of Sale retail solutions. Her status as an RSP (Retail Solutions Provider) places her at a level shared by only 120 other people globally. Over the years, Cheri has had exposure to third party application developers and products specifically designed to seamlessly integrate with core products, such as QuickBooks, as value-added enhancements.

While Cheri was helping a friend setup QuickBooks at his motorcycle shop (Oakland Customs) in California, she stumbled upon a common pain point shared by several thousand dealers in the V-Twin segment of the Power Sports industry which sells $15,000,000,000 per year in bolt-on high performance parts. The pain was an overwhelming amount of catalogs residing in racks of aftermarket V-Twin motorcycle dealerships. Shop owners are inundated with too much information and not enough organization. There are the major distributors which market hundreds of suppliers via catalogs containing as many as 1,200 pages each, with often over 30,000 Sku's (parts) in each catalog. There are as many as 450 medium distributors who quite often manufacture a few parts and distribute other lines that compliment their own. Then, there are the suppliers, ranging from 800-1,300, with no effective means to market except through the large distributors. Simply put, "This is not what they had signed up for."

BridgeWorks and its online dealer solution, BikeShop Full Throttle, was born.

Executive Management Team

Jonathan Lui-Kwan — President & CEO
James Kabage — Chief Technology Officer
Cheri Haganey — Founder